Hubert Marczak — Biz Dev, Games
Hubert Marczak

Business Development · Video Games

I build partnerships
that ship games.

12+ years of experience managing strategic partnerships, licensing and global publishing strategy in the video games industry.

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Deal Sheet Active in the industry
Role
Strategic Partnerships & Business Development
Experience
12+ years in the video games industry
12+ YEARS / STRATEGIC PARTNERSHIPS & DEALMAKING
Focus
Licensing Outsourcing New Business Strategic Partnerships
Companies
Techland · Triple Espresso · Credit Suisse · Bank of New York Mellon

Portfolio

Titles I've worked on

Dying Light — Franchise

Techland · 2016–2024
Licensing Partnerships

Managing international partnerships and licensing across the entire Dying Light franchise.

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  • Responsible for developing and maintaining international licensing partnerships around the Dying Light brand.
  • Led negotiations and structured commercial terms with global partners and platforms.
  • Worked closely with Legal and Marketing to keep licenses aligned with long-term brand strategy.

Dying Light: The Board Game

Techland · Transmedia
Licensing

Transmedia licensing — bringing a video game IP into the board game market.

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  • Led the transmedia licensing strategy, bringing the Dying Light IP into the board game and tabletop market.
  • Managed the full process — from the first pitch, through negotiations, to the final signed agreement.
  • Result: a successful transfer of a gaming brand into a new market segment, recognized internally as a case study.
20+ DEALS

AAA Development Partnerships

Techland · 2016–2024
Outsourcing

Managing external development partnerships on AAA titles — 20+ strategic partnerships secured.

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  • Managed external development partnerships on AAA titles, overseeing vendor selection, contract negotiations and milestone alignment.
  • Secured 20+ strategic outsourcing partnerships.
  • Owned the entire deal process — from pitching and structuring commercial terms to signature and post-launch evaluation.

Copa City

Triple Espresso · 2024–present
New Business Partnerships

Building a global sales and publishing strategy from the ground up — current, ongoing project.

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  • Leading the global business and publishing strategy, focusing on partnerships that increase brand reach across international markets.
  • Managing the full partnership lifecycle — from identifying opportunities, through negotiation, to contract execution.
  • Building long-term relationships with global publishers and platform partners.
  • Integrating AI tools and automation to speed up lead qualification and cross-functional teamwork.
About

Results-oriented professional with over a decade of experience managing strategic partnerships, licensing, outsourcing and new business development for video game studios and publishers.

I connect studios with partners, publishers and service providers, turning conversations into concrete, long-term deals — from first contact to signed contract.